Privacy Policy

Homegrown Group Limited (“Homegrown” / “we”) collects information from our users and potential users at several different points on (the “Website”) as well as through email, postal and telephone correspondence, face-to-face meetings and through replies to questionnaires.

This Privacy Policy, along with Homegrown’s Terms & Conditions and Cookies Policy sets out the way Homegrown stores, analyses and uses data relating to you (your personal data) and the reasons for doing that. By continuing to access the Website, by providing information by email, post, phone, in person or through any other medium, or by registering to use the Website as a Registered User, you are accepting and consenting to Homegrown’s use of your personal data in the ways set out in these policies.

Information Collected

The following personal data relating to you may be collected:

  • Information you provide. You may provide information to us through web forms on the Website, by email, or by phone. The information you provide may include your name, address, e-mail address and phone number.

    We will not intentionally or systematically seek to collect, store, use or otherwise process information about you classed as ‘sensitive personal data’ (for example, information relating to any trade union membership, ethnic origin or medical conditions). We cannot prevent you from disclosing the same to Homegrown, or Homegrown’s agents, as part of your correspondence with us but you should ensure that such information is only provided where it is absolutely necessary.

  • Information we collect. We automatically collect certain information to help analyse the Website and our service, including:

    • Technical information like the Internet Protocol (IP) address used to connect your computer or device to the internet, your browser type and version, time zone setting, operating system and platform; and

    • Information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you visited or searched for; page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our contact numbers.

Information on the cookies that we use to assist us in gathering such information can be found in our Cookies Policy.

Using Your Information

Homegrown uses the information you provide largely to contact you - by phone, email or by post - in order to seek further information, to process any Pledges or Investments that you may make via the Website, or to update you on any changes to our service. We may keep this information on file to record enquiries that we have received about our services, to help us to assess how effective our various marketing programs are, and to comply with regulations that our regulator (the Financial Conduct Authority) may from time to time impose on us.

Homegrown uses the information we collect to ensure our Website and other communications with you are presented in the most effective way, to administer and improve the Website (including troubleshooting it and carrying out testing and analysis), to ensure that our Website and other arrangements for collecting your data and communicating with you are as secure as possible and for marketing purposes.

Sharing Your Information

Homegrown might share your information with others, in limited circumstances, including as follows:

  • We will share your information amongst Homegrown’s group companies (that means companies that partially own Homegrown or are owned by Homegrown) – as they may help in analysing and progressing your potential instructions.

  • We work closely with selected partners who may provide administrative support, who may assist in collecting and storing your information and who may assist Homegrown in contacting you.

  • We may share information with analytics and search engine providers that assist us in the improvement and optimisation of our site.

  • We may need to disclose your information if required by law, if we believe that disclosure is necessary to comply with a current judicial proceeding, or a court order or legal process served on us. In the event Homegrown goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ your information will, in most instances, be part of the assets transferred.

Storing Your Information

Your information may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). Homegrown will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information (in particular, via the internet) is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of data transmitted either through the Website or by post, email or phone. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


The Website contains links to other sites. Please be aware that Homegrown is not responsible for the privacy practices of such other sites.

Changes to this Policy

Homegrown will occasionally update this Privacy Policy to reflect company and customer feedback. Homegrown encourages you to periodically review this Privacy Policy to be informed of any changes to how we deal with your information.

Your Rights and Contacting Us

You have the right to ask us not to process your information for marketing purposes and/or to ask that you be removed from our database of site users. You can exercise this right at any time by sending us an email to unsubscribe at

The Data Protection Act 1998 gives you the right to access information held about you. That right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. Any such request or any other questions or comments relating to this Privacy Policy should be addressed to: or the following address: 4 Wessex Road, Bourne End, Buckinghamshire, SL8 5DT.

Your capital is at risk if you invest in property. This includes illiquidity (the inability to sell assets quickly or without substantial loss in value), and the loss of invested capital if the wider property market or an individual property suffers a reduction in value. Investments on Homegrown are not covered by the Financial Services Compensation Scheme. Past performance and forecasts are not indicative of future performance. For more information see our full risk warning. Homegrown Group Limited is authorised and regulated by the Financial Conduct Authority (FRN: 694952). Investments through Homegrown are equity investments.
Future performance is not guaranteed and is based on projections only. Your capital is at risk if you invest in property. For more information see our full risk warning.